If you’ve known me or been a part of the gym for any amount of time, you know that I’m a believer in the idea that change is a good thing. 9 years ago, when I started the gym, I opted for the name Nick Beakas Personal Training Studio because I liked the idea of building a reputation and making it clear to the clientele who they are interacting with. So many businesses have owners that hide behind their names, do bad business, change names like underwear and you can never really get a beat on them only for customers to be fooled again and again. I’ve always hated that concept. So it made sense to take pride in my name and say this is who I am and this is what I do while setting off to give the best gym experience in Northwest Ohio.
However, after 9 years of steady growth it’s time for more change. With more trainers coming on board to help improve many others’ lives, it doesn’t make sense to me for them to come in and train at the Nick Beakas Personal Training Studio. We have an amazing community of athletes and trainers whose relationships are bigger and more significant than my name itself. So it only makes sense to maintain the LLC as the Nick Beakas Personal Training Studio, but to begin doing business as Burn 212.
Why Burn 212? Burn just makes sense for a gym. We all have a fire burning inside of us. Our ambitions and desire to achieve more and ultimately be a healthier and better person. We’re here to burn some calories. We’re here to feel that grueling, yet satisfying burn in our muscles. And that fire inside burns so intensely that we’ll stop at nothing to get the results we want!
212 plays right into that. It’s inspired by the book, 212 Degrees: The Extra Degree, and has been a philosophy that we’ve bought into and lived by for several years now. At 211 degrees, water is hot and that’s about it. You can’t do much with it. At 212 degrees, water begins to boil. Something is happening AND now you can do something with it! From cooking to generating steam that can power a locomotive! It’s just that one more degree. And we can apply that to our lives. What more can we accomplish if we just gave that 1 degree more of effort? When we shift our focus from just showing up and allowing distractions to immersing ourselves in the moment, blocking out the distractions, and giving it everything we have we can truly accomplish anything we decide to pursue with time, commitment and relentlessness. It’s the difference between a student coming home with an A versus a B or C. It’s the difference between doing just enough at work to collect a paycheck every week and working your ass off to be so promotable you can’t be ignored. But here, it’s the difference between just showing up to work out without results and training relentlessly and knocking down wall after wall, attaining goal after goal, and achieving the body, health, and strength (both mentally and physically) that you’re going for. Health. Pride. Confidence. Happiness. These four things are the key contributors to our mental health. It starts with you taking action and holding yourself accountable. Burn 212 can help you take it from there with direction in proper fitness and nutrition plans that will empower you to accomplish exactly what you’re going for!
The website is currently undergoing construction and changes will be happening on the fly. In the meantime, you can still visit NickBpt.com for more info. Effective immediately, nickbeakas_pts will become my personal page that will have some occasional crossover. The business page on Instagram can now be found at Burn.212. Facebook will also be changing over to Burn 212.
Stay tuned as we transition to a more friendly and updated website along with many other exciting happenings. We have a lot of good things ahead of us and we're looking forward to getting there along with you!